Wed, 22 Feb 2012



Sir, regarding last week’s rate increases on the Asia-Europe trade, the comments by EVO, shippers and a number of your readers display a remarkable lack of understanding of business basics.
It should be clear to anybody involved in container transport that the rates charged for transport are unsustainable and below cost.
The fact that the lines do not generate profits will negatively impact the whole industry because investments in new, more efficient and more environmentally friendly solutions will simply not be made.
With no research and no investment the industry leaves it to governments and international bodies to force through rules which eventually increase cost over and above what the industry could have established by itself.
The cost of freight has gradually decreased over the years as lines have, due to healthy competition in the industry, passed on efficiency gains to the shipper.
This has not come in a straight line but more by fluctuation so it should be clear that there are no free lunches – what is lost over one period has to be gained in another.
Evaluating profitability for the liner industry over the last 25 years, however, shows that the returns are a modest 5-7%. Not really what any business school would call a great result.
For shippers, and especially NVOCCs, it is quite a different model. Whatever the transportation cost is, it is marginal in relation to the cargo and resale value. NVOCCs that make a cut on the freight rate without carrying investment risk do better when freight rates are high, but are instrumental in pressing rates down in order to capture business from their competitors.
I think it is time for shippers to take a realistic view on this market and understand that by crying their eyes out to anybody who will lend them an ear, including Brussels and the FMC, they actively participate in reducing the number of independent service providers and thus consolidate their choice of suppliers to the level that competition is minimal or completely gone.
And this, as anyone who has the slightest economic understanding knows, will only increase the cost of services rendered.
Captain Franck Kayser,
MD, The Containership Company
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